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Strategic Assessment and Tactical Implementation

Since there is no one size-fits-all winning strategy, organizations need to respond to volatile market conditions through optimal management of its resources and capabilities. Establishing a sustainable competitive advantage through proper capability buidling and resoucres allocation requires careful consideration and vigilance. Some of such capabilities can be accessed through outsourcing arrangements and strategic alliances.

To solve complex business challenges faced by healthcare organizations globally, we integrate our expertise and knowledge from a technical, clinical, regulatory and business perspective to provide strategic and tactical insights. Our recommendations are based on validated grass-root facts supported by robust analytics, a sound knowledge management system and sector expertise.

let our qualified and experienced team analyze your strategic options and determine the best solutions to address your R&D needs, product planning and market research requirements.

Our support services in current practice include:

  • Value-proposition research
    • Market need assessment
      • Determining clinical, diagnostic applications of platform technologies
      • Unmet needs of end user segments
    • Technology positioning
  • R&D risk aversion studies (Patents & scientific literature assessment)
      • Ideation & concept validation (medical technologies)
      • Drug targets/biomarker identification & validation (therapeutics)
  • Competitive landscape & pipeline evaluation
  • Technology innovations & trends analysis
  • Regulatory, reimbursement and tactical intelligence
  • Market intelligence
    • Market attractiveness assessment
    • Competitor due diligence
    • Tactical research (geopolitical, socioeconomic)
  • Commercialisation
      • Go-to-market strategy assessment & roadmap
      • KOL research & management
      • Channel partner due diligence
  • Portfolio & brand management
      • Product performance benchmarking
      • Brand repositioning
      • Digital strategy roadmap
      • In-licensing/out-licensing support
        • Asset valuation (Technical, commercial)
        • Partner identification & management

GenesisCrest is dedicated to delivering new intelligence, perspectives and analysis on trends affecting all corners of the lifescience and medtech industries.

We can help you navigate the change through our expertise and collaborative efforts. If you are interested in learning more, please get in touch

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